Writing For The Web: How Good Copy Becomes Bad Marketing
When it comes to writing websites, what is good for the search engines is often not good marketing. Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers. This is a fundamental problem and one you have to take into account Read More ...Categories: Seo Tags: copywriter, copywriting, marketing, Search Engine Optimisation, website writing
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