Posts Tagged ‘marketing’

Writing For The Web: How Good Copy Becomes Bad Marketing

When it comes to writing websites, what is good for the search engines is often not good marketing. Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers. This is a fundamental problem and one you have to take into account Read More ...

How Use A Press Release To Get A Flood Of High Quality, One-Way Links To Your Website

In this article I want to give you a white-hat (read ethical good guys) search engine optimization technique to dramatically increase one-way links into your site. You most probably know that in order to rank well you need lots of in-bound links, and not just any kind of link. They have to be links from thematically related web pages/web sites. So let's Read More ...

Why you need to have a text link strategy and how to get started

If you have been on the internet more than 10 seconds you know what a text link is -- a word, or group of words which can be clicked to direct a web surfer to another page or site on the internet which will provide information related to that word or group of words. Text links are the foundation of the internet. Without text links, there would be no Read More ...